Amazon, Apple, Disney and Google all have corporate histories that began in a garage.
One or more determined people batted around an idea until something worked, and in these examples,
something really big indeed worked, so that today they are giants of American industry.
Add to that list of garage startups McMahon Group, a medical publisher now in its fifth decade,
which while not necessarily a household name is nonetheless highly influential in shaping medical knowledge and education.
Raymond E. McMahon founded McMahon Group in 1972 with just five staffers. An advertising sales executive at the time, Mr. McMahon
proposed creating a new publication focused on the medical professionals in the operating room, but this idea was rejected by
his employers. That rejection was the impetus to start his own publishing company, in his garage, and create his first publication,
a bimonthly journal called Surgical Team. As part of the surgical team, anesthesiologists and surgeons have been a focus of the company from the very beginning.
Over the ensuing years the company, now in its fifth decade, has grown considerably, becoming today one of the nation’s largest
family-owned medical publishers, with about 75 employees and annual sales between $16 and $20 million amid continued profitability
Whereas Raymond McMahon continues as CEO of the company, a second generation of family members is now fully involved in day-to-day
operations: Michele McMahon Velle is creative director and husband Van Velle is president of the company; Matt McMahon serves as general manager;
Michael McMahon is business director of Custom Media; and remaining partners Rosanne McMahon and Lauren McMahon Smith assist in business administration.
Most of the newsmagazines published by McMahon Group are also the best-read in their specialties, as measured by syndicated readership studies.
The combined circulation of McMahon publications is approximately 400,000 doctors and pharmacists. In addition, McMahon has adapted to the ever-evolving
media landscape with a full line of digital media formats, including mobile responsive websites, e-newsletters, multimedia videos and audio podcasts, and iPad apps.
McMahon Group is composed of:
- McMahon Publishing, which covers important medical news through its influential publications;
- Applied Clinical Education, which develops educational initiatives designed to optimize the professional performance of clinicians;
- CMEZone.com, an internet-based source of continuing medical education for health care professionals;
- McMahon Custom Media, which creates customized content to promote the marketing goals of hospital systems and brand managers; and
- McMahon Special Projects, which partners with the medical industry to create educational promotional programs for clinicians.